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Maria Loureiro
Year
2022
Context
Concept in collaboration with Swatch
Role
Product Designer
Scope
Concept, 3D modelling (Blender), visual system

LEON

A modular jewellery concept developed in collaboration with Swatch. Inspired by the chameleon as a symbol of identity and change, it lets people swap colours, materials and configurations.

Concept · 3D renders

3D render: a gold ring with two spiral settings and orange gems, a fine necklace with a blue drop and a gold ring with a blue stone

Challenge

Reimagine interchangeable accessories as daily rituals of self-expression, so that a piece of jewellery can change along with the person wearing it.

Maria’s contribution

  • Modular jewellery system with interchangeable gems
  • 3D modelling and rendering in Blender
  • Colour system: black, blue, orange and green gem variations
  • Visual system and poster campaign

013D modelling

Rings, earrings and necklaces built around the same idea: the gem is the part you change.

3D render: drop earrings with stacked green leaf-shaped pieces
3D render: fine wavy earrings ending in orange gems
3D render: a gold ring with an oval blue stone
3D render: a double ring with a teal stone and a pale pink stone
3D render: a fine gold necklace with a small blue drop
3D render: chain earrings with round green pendants
3D render: wavy black earrings with turquoise gems
3D render: a wavy gold collar ending in two blue beads
3D render: a layered gold ring set with two green stones
Pieces modelled and rendered in Blender.

02Visual system

Four gem colours carry the system: black, blue, orange and green. The idea is that modularity can become emotional ownership, with accessories evolving alongside identity.

Mockup: three posters on a concrete wall, each with a woman lying down and a necklace in a different gem colour
Poster series.