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Maria Loureiro
Year
2025
Industry
Food & beverage, hospitality
Role
Brand Designer
Scope
Identity, packaging, touchpoints

Grandma’sOven

A brand identity for a pastry and coffee shop built around warmth, familiarity and handcrafted quality, carried across packaging and physical touchpoints.

Concept identity

Shop window mockup with the Grandma’s Oven logo panel in front of crates of bread

Challenge

Create a logo and packaging for a warm, cosy pastry and coffee shop, and turn the feeling of home baking into one identity that holds from a sticker to a shop window.

Maria’s contribution

  • Illustrated logo and a compact GO mark
  • Two-colour palette of cream and dark brown
  • Stickers and a repeat pattern of baked goods
  • Packaging: paper bags and coffee cups
  • Touchpoints: shop window, signage and posters

01Identity

Soft earthy tones, tactile references and friendly typography. A compact GO mark carries the illustration on small surfaces.

Grandma’s Oven logo: an illustrated grandmother with a bread-roll bun beside the wordmark, dark brown on cream
Compact GO mark: the illustrated grandmother above the letters GO, dark brown on cream
Main logo and GO mark. Palette: cream #e3ceba and dark brown #402320.
Three round stickers with a croissant, a pretzel and a bread roll in dark brown
Stickers.

02Packaging

Every surface uses the same two colours, so a bag or a cup reads as Grandma’s Oven on its own.

Dark brown paper bag with the GO mark on a cream panel
Dark brown paper bag covered in a cream pattern of croissants, pretzels and bread rolls
Two coffee cups: dark brown with the GO mark, and cream with the wordmark
Paper bags and coffee cups.
Mockup: a hand holding a dark brown pastry bag with a croissant
Mockup: a kraft paper bag with the GO sticker on a bakery counter beside patterned napkins
Mockup: a cream coffee cup with the wordmark, a croissant resting on the lid
Packaging in use.

03Touchpoints

The system was designed to scale across physical and digital touchpoints while keeping its warmth.

Mockup: a street A-board with three stacked croissants and the GO mark
Mockup: a poster with the GO mark over a photo of bakery shelves
A-board and poster.